Marketing In The New “Attention” Economy

Digital Transformation is radically changing our daily lives. It is shaping how we communicate, consume and think. Technology has re-written the ability to promote products & services, build brands or pursue a business strategy. While this is expected, as technology is bound to create new marketplaces and industries, it is also changing the core definition…

Making Personalised Marketing Work

Good article about personalisation and how to grow into it. A look into the future with a few practical steps. Taken from HBR, author is Sathvik Tantry. Let’s face it — U.S. marketers spent nearly $60 billion in 2015 on digital ads, but the industry doesn’t do a great job connecting people with products they want. According…

The New Social Care Agents

  On my last post I wrote about the disruptive effect of digital transformation on customer service. More specifically, how Social companies are shifting customer service to the core of their value proposition and using it as a competitive advantage. This will massively affect how calls centres operate, disrupting the incremental evolution of responsibilities that is leading to a disconnected…

Supply, Demand, And Now: Customer Experience

The law of supply and demand is well known in economics: the price of a product will vary until it rests at a point where the quantity demanded (for a given price) matches the quantity supplied (for that same price). However, economic theory is shaped by historical moment. Many background factors influence price and these factors can change radically. We are…

The Power Of Culture And Why It Eats Strategy For Breakfast

Picked up this article from LinkedIn. Really liked the perspective from Sukhwant Bal, a business psychologist, on why does culture “eat strategy for breakfast”. Intro: Here at Unilever, we’re always reaching out to the brightest minds to help us grow and improve the way we do things. Sukhwant Bal PhD is one such example. A Business…