13 Things I Would Like To Quit

Not an original list – but worth the thought… 1. Give Up On The Unhealthy Lifestyle “Take care of your body. It is the only place you have to live.”  — Jim Rohn If you want to achieve anything in life, everything starts here. First, you have to take care of your health, and there are…

14 Thoughts About Culture

1. Great leaders build and drive great cultures. They know it’s their number one priority. They can’t delegate it. They must be engaged in the process. And culture must outlive them. Culture is succession. 2. Culture is the reason why great organizations have sustained success. Culture drives expectations and beliefs. Expectations and beliefs drive behavior. Behavior…

How To Make The Most Of Predictive Analytics

Super article on predictive analytics. From marketingweek. As big data has become embedded in brands and marketing departments, gradually the talk has become focused on the predictive – even prescriptive – power of data. With companies recording interactions with customers at an ever more granular level, the onus is on marketers to use this data not only to…

Marketing In The New “Attention” Economy

Digital Transformation is radically changing our daily lives. It is shaping how we communicate, consume and think. Technology has re-written the ability to promote products & services, build brands or pursue a business strategy. While this is expected, as technology is bound to create new marketplaces and industries, it is also changing the core definition…

Making Personalised Marketing Work

Good article about personalisation and how to grow into it. A look into the future with a few practical steps. Taken from HBR, author is Sathvik Tantry. Let’s face it — U.S. marketers spent nearly $60 billion in 2015 on digital ads, but the industry doesn’t do a great job connecting people with products they want. According…